Western Marketing Association
WMA
The Western Marketing Association is Western Connecticut State University's award-winning collegiate chapter of the American Marketing Association. WMA provides students with valuable opportunities to connect with peers, industry professionals, and alumni. Through workshops, networking events, and hands-on projects, WMA creates a space where students can sharpen their marketing skills and build real-world experience. WMA hosts weekly workshops hosted by industry professionals and provides innovative marketing services through its student ad agency, Agency@Ancell.
Collegiate Chapter:
American Marketing Association
The American Marketing Association (AMA) was established in 1937, and is today the top organization for marketing professionals and marketing leaders in the field. This top tier organization boasts a membership count of over 30,000, along with over 250 collegiate chapters located all across the United States. These innovators and students achievers have completely redesigned the field of marketing, and aim to everyday improve the effect that marketing has on businesses, customers, and society as a whole.
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The American Marketing Association has countless benefits for its members, and as students, these are the resources that will help gain a competitive edge in the workforce.
Here are a few of the benefits offered by the AMA:
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Resources and tools like live webcasts, articles, and e-newsletters.
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National Conferences and local AMA training
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Career Resource Center
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Industry Publications like magazines and journals
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Certification courses such as sales and B2B marketing.
WMA at AMA ICC
Every year WMA heads to the American Marketing Association's International Collegiate Conference in New Orleans.
Humble Beginnings
The Western Marketing Association was established in 2008 by a small group of students and an advisor aiming to transform the "Marketing Club" at Western Connecticut State University into a more professional organization. We quickly became an affiliated chapter of the American Marketing Association, and provided our student members with a more professionally driven marketing experience.
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On the road from being a campus organization to becoming a professionally-affiliated chapter, we went from having small weekly meetings to recently developing our own student run advertising agency called "Agency@Ancell", where we work with real clients from our community here in Danbury, Connecticut.
We have grown tremendously as an organization since then, by tripling out membership, attending the AMA's annual collegiate conference, and receiving several awards at the conference.
Awards and Recognitions
As an affiliated chapter of the American Marketing Association, we are privileged to send an average of ten students every year to the AMA's International Collegiate Conference in April. While attending this event, our students get the opportunity to network with thousands of other students, businesses, and marketing professionals from around the country.
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The Conference also allows our students the opportunity to compete at the national level amongst their peers in numerous marketing related categories. These competitions include SABRE, Sales, Website Development, Recruitment Videos, Chapter Plan, and Exhibit Booth; to name a few. Take a look below to see the recognition our humble chapter has attained in the years since our founding.
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